Schedule Time & Gather Materials
- Time Needed: 1 – 2 Days
- Access to style standards
Carry Out This Method
- Create a spreadsheet list of design elements that need to be checked for consistency, including icon usage, fonts, and colors.
- In the spreadsheet, for each product or design section, note which elements conform, which do not, and which elements require a new style. (It is important to create a spreadsheet to document findings from multiple reviewers.)
- When finished with the inspection, prioritize the list based on several criteria: ease of change, impact on usability, impact on conversion.
- Prioritization will likely require digging into analytics, search logs, and Voice of Customer feedback to determine the impact of a design element on both usability and business objectives.
- Report findings to stakeholders for a decision. This will require the creation of a presentation document with visuals.
- Update the Style Guide or Style Framework as needed. If you don’t have standards documents, consider the value of creating them for your organization.
Try These Tips
- The Consistency Inspection should be objective and non-judgmental. All designers make compromises or concessions to meet deadlines, and sometimes design decisions are made with inadequate information.
- Consider making a Consistency Evaluation part of every design project.