Schedule Time & Gather Materials
- Time Needed: 8 – 18 Hours
- Pen and paper
- Presentation document
Carry Out This Method
- Arrange the study with a user of your product. Be sure to determine the start and stop time of the “day” as it pertains to this study.
- Meet the user at the time and place you have agreed upon. To ensure they go about their day as naturally as possible, develop a friendly rapport so they feel comfortable with your presence.
- Note external stimuli, the user’s active and reactive behaviors, and the times any notable events occur.
- Highlight touchpoints with the product, the context and other actors.
- Conduct a followup interview once the “day” is over. Ask the user about their thought processes, and mental and emotional states at touchpoints.
- Ask if this was or was not a typical day, and where it differed from the norm. Optionally, set up a Context of Use Analysis to clarify anything the user says here.
- Document your observations and relevant user feedback.
- Present your document to stakeholders.
Try These Tips
- The emphasis is on observation, not interviewing. Don’t ask a lot of questions. Observe, take notes, and ask questions in follow-up interview.
- Try to take notes unobtrusively.
- Take photos of objects the user interacts with.
- Storyboards and journey maps are one of the best ways to present your findings.