Schedule Time & Gather Materials
- Time Needed: 6 Months
- Whiteboards, markers
- Market research
- Presentation software
- Flowcharting software
- Access to analytics and Voice of Customer data
- Access to personas created by other groups
Carry Out This Method
In his book, “Playing to Win,” Roger L. Martin says there are five questions that need to be answered to create a strategy. They are (paraphrased):
- How do we define winning?
- In what markets or niches do we want to be the market leader?
- Who will be our best customers?
- What capabilities do we need to win? (personnel, skills, software, processes)
- How will we keep score and stay on track to win?
The articles available on the Practical UX Methods site provide you with the research tools to craft a strategy.
Try These Tips
- People outside of UX will be interested. Enlist their support.
- Practice reverse engineering. When a new product is proposed, ask, “For this to be a successful product, what would have to be true?” Understand the assumptions underlying an idea because assumptions can be tested. And if assumptions are flawed, the idea is flawed.
- The UX Strategy will likely suggest areas of investigation. Take the initiative.
- Invest in training for the skills needed for the future.